Guaranteed to Last:
L.L. Bean
s Century of Outfitting America

Book Cover Design

 Book Cover


Role

Design

Art Direction

Paul Kepple

Client

Melcher Media
(client of Headcase Design)

Guaranteed to Last: L.L. Bean's Century of Outfitting America is a fresh telling of the fascinating L.L. Bean story—the tale of how an unknown hunter, working with $400 in borrowed capital, invented a new kind of shoe and remade the outdoor industry. 

Taking inspiration from traditional L.L. Bean gear, the three-piece die-cut cloth cover references the brand’s classic tote bag complete with an authentic L.L. Bean garment tag.


ALTERNATE COVER PROPOSALS

©R_GERONI-L.L.Bean
©R_GERONI-L.L.Bean