Slim by Design:
Mindless Eating Solutions for Everyday Life

Book Cover and Interior Design


Role

Design and Infographic / Chart Illustration

ART DIRECTION & ADDITIONAL DESIGN

Paul Kepple

Illustrator

Mitch Blunt

Client

 William Morrow
(client of Headcase Design)

Slim by Design is a fascinating book by leading behavioral economist, food psychologist, and bestselling author Brian Wansink that introduces groundbreaking solutions for designing our most common spaces—schools, restaurants, grocery stores, and home kitchens—in order to make positive changes in how we approach and manage our diets.

The design solution focuses on creating a visually stimulating book completely breaking the norm of standard diet books. The interior design utilized two-color printing on a quality uncoated cream paper, dynamic illustrations by Mitch Blunt, and a plethora of colorful charts and infographics.




ALTERNATE COVER PROPOSALS