Katy Perry: Killer Queen
Fragrance Packaging Design Proposal
Katy Perry’s fragrance, Killer Queen called for a design approach to convey her as a Queen holding court and getting the royal treatment.
My design approach was to focus on luxurious materials like gold foil and blind embossing with pattern and border to sell Katy Perry as a more luxurious and serious brand. The art directors were very pleased with the approach, however, the client ended up going in a different direction.